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AQUA-VU: Real Revolution

A Revolution in Underwater Cameras…Literally Aqua-Vu® micro Revolution Series applies reel technology to underwater viewing Crosslake, MN (September 28, 2017) – Cast. Reel. Catch. Nothing’s more fundamental to fishing success than this simple action, accomplished hundreds of times each day on the water, almost as an afterthought. Other than the lure itself, the reel likely remains the single most important fishing tool ever ... Read More »


Raymarine Axiom Software Update: New LightHouse 3.2 Offers Additional Enhancements WILSONVILLE, OR (September 21, 2017) – One of the best ways to get the most out of any marine electronics is to update software when it becomes available. Make this a habit and you’re sure to stay on the cutting edge—all without any additional investment. For boaters and anglers using Raymarine Axiom units, ... Read More »

Boating App Tip #3 – How to customize your map!

Maps that can be customized and layered with information are invaluable on the water, just as they are on the road! The Navionics Boating App hosts a rich set of features enabling a customizable chart display to benefit any type of boater! Utilize basic Map Options by tapping Menu>Map Options to choose a map overlay such as Satellite or Terrain, ... Read More »

HUMMINBIRD: Brightest Minds, Brightest Screens

Profiles in Brightness: Humminbird® HELIX™ 9 & 10 Racine, WI (July 8, 2016): Although strategic planning, R&D, manufacturing, marketing, and sales are all responsible for the HELIX success story, Humminbird® brand manager Jeff Kolodzinski also credits end-users for leading the company down the right path. “The ease of operation and a brighter, easier-to-read screen are the hallmark of the HELIX platform. ... Read More »

MINN KOTA: Enhanced i-Pilot and i-Pilot Link

Minn Kota® Unveils Enhanced i-Pilot® and i-Pilot® Link™ Racine, WI (July 18, 2016): Minn Kota® changed fishing permanently with the introduction of the original GPS-based trolling system. Anywhere there is water, anglers can use i-Pilot® or i-Pilot® Link™ systems for easier boat control and positioning, so they can focus their attention on bait presentation and catching fish. At this year’s ... Read More »


FREE Software Update Allows CHIRP Capability on Humminbird® ONIX® Units Latest version 2.700 software update gives anglers CHIRP 2D SONAR functionality and more! EUFAULA, AL (March 2, 2016) – Humminbird® is proud to announce Version 2.700 Software, a free download through the Humminbird Select Program that brings ONIX users CHIRP 2D SONAR functionality and more. The free software update allows existing ... Read More »

HUMMINBIRD: SmartStrike Comes to HELIX

Humminbird® SmartStrike® Coming to HELIX® 9, 10 and 12 CHIRP HELIX anglers gain revolutionary fish-patterning power; free software download available this month EUFAULA, AL (March 3, 2016) – Previously compatible with Humminbird® ONIX® units only, revolutionary fish-patterning program SmartStrike® will soon be compatible with HELIX® 9, 10, and 12 CHIRP. That’s big news for any angler who wants to eliminate unnecessary ... Read More »

HUMMINBIRD: Map Making Magic

VIDEO: Humminbird’s Massive Screens and Map-Making Magic New HELIX 9 & 10 units offer loads of functionality .. like multiple-unit networking and user-generated mapping via one-of-a-kind AutoChart Live EUFAULA, AL (January 18, 2016) – Looking back to the release of the HELIX 5 and the ICAST 2015 “Best of Electronics” award-winning HELIX 7, it’s hard to believe that HELIXTM could ... Read More »

AQUA-VU: HD? It’s a Reality!

Aqua-Vu goes underwater High-Def Fishing optics company engineers first consumer-friendly HD digital fishing camera Crosslake, Minn. (November 20, 2015)– Visualize grand and vibrant underwater vistas: The Great Barrier Reef in all its aquamarine glory; the awesome power of Victoria Falls and Niagara; the haunting depths of Blue Hole, Bahamas. Closer to your home waters, imagine viewing legions of largemouth bass, ... Read More »

HUMMINBIRD: Becoming a Sonar Black Belt

How to Become A Black Belt In Fishing Electronics Fast track to mastery of Humminbird® ONIX® family’s amazing fish-finding power Eufaula, AL (November 17, 2015) – Since 2014, when Humminbird® ONIX® won “Best of Electronics” at ICAST, pros, guides and discerning anglers the world over have turned to ONIX for an edge on the water. Right out of the box, ONIX ... Read More »