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Humminbird® Bow 360 Earns “Best of Show” in Electronics

One of the most-watched categories is Best New Electronics—the birthplace for perhaps the most advanced technologies in fishing. Entries were strong across the board but for the third year in a row—Humminbird scored top honors. “We are so grateful to receive the ‘Best of’ endorsement from all the writers who voted for Bow 360 – and to our dealers who ... Read More »

Lowrance Introduces Insight Genesis

Marine Electronic Leader Launches First Consumer-Level Personal Map Production Tool Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, announced today a revolutionary personal mapping generation tool, Insight GenesisTM. A powerful service that uses sonar recordings from Broadband Sounder™ and StructureScan® sonar imaging transducers connected to Lowrance HDS multifunction displays, Insight ... Read More »

SAS Software – Fishing Calendar

Plan fishing trips based upon sun and moon position Fishing Calendar instantly displays best fishing times for your current location. Quickly choose days and times with the greatest probability of successful fishing. Fishing Calendar stores your catches with photo, size, weight, location… for later analyze or just to tease your friends. Proven so-lunar theory The Solunar Theory will predict the ... Read More »

New Fishing App for Pennsylvania Anglers

Gogal Publishing Company releases The GPS Fishing Guide to Pennsylvania for iPhone and Android. Gogal Publishing Company announces the first smart phone app designed specifically for Pennsylvania anglers. The GPS Fishing Guide to Pennsylvania features an interactive GPS fishing map displayed over roads, satellite images or seamless 7.5 minute USGS topographic maps. Streams and lakes are color coded to highlight ... Read More »

Underwater Cameras Go Mobile and Wireless

Aqua-Vu® WiFi introduces two groundbreaking technologies in one remarkable product Crosslake, MN (July 6, 2013)– It was the summer of 1997, and no one—including professional anglers or top guides—could believe what they were seeing. A remarkable new fish-finding device had just been invented, providing an amazing conduit into the underwater world. Anglers suddenly found themselves eye-to-eye with lively bass, crappies ... Read More »

Easiest Way For Anglers To Chart (and Own) Unmapped Waters

New LakeMaster® product brings map-making magic to Humminbird® units Little Falls, MN (July 1, 2013) – Last week news went out that Johnson Outdoors Marine Electronics, Inc. had acquired the assets and technologies of DrDepth, the Sweden-based maker of lake and sea bottom mapping software, setting the rumor mill into high gear. At ICAST 2013 LakeMaster® will be unveiling state-of-art ... Read More »