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Category Archives: Fishing Gadgets


“A” IS FOR ACCESS HANDSOME AND DURABLE PLANO A-SERIES TACKLE BAG DELIVERS UNMATCHED ORGANIZATIONAL CAPABILITY IN AN ULTRA MANAGEABLE SIZE Plano, IL (April 11, 2016) – The old saying warns that beauty can be skin deep. Sometimes, however, what’s inside can be just as glorious – or even more so – as the outside. Find this combination, and you’ve got ... Read More »

FRABILL: Major Aeration Innovation

BETTER WAY TO KEEP BAIT ALIVE & KICKING FRABILL’S NEW AERATED BAIT BUCKET OFFERS LID-HOUSED AERATOR IN SMALLER, 1.3-GALLON FOOTPRINT Plano, IL (March 31, 2016) – Savvy anglers know that fresh and lively bait is best. Thus, an integral part to any smart angler’s arsenal is an aerated bait bucket, like Frabill’s 6-gallon Aqua-Life Bait Station or 8-quart Bait Box with ... Read More »


A IS FOR AUTHENTIC NEW A-SERIES TACKLE DUFFEL TOTES TACKLE TONNAGE WITH DEPENDABLE PLANO PERFORMANCE Plano, IL (February 25, 2016) – Plano Molding Company has been making hardworking and innovative products to help anglers store, organize and transport their tackle and gear since 1952. Protecting your passion is our passion. It’s who we are and what we do. Anglers have a ... Read More »

PLANO: Better Days are Coming

BETTER DAYS ARE COMING (THEY’RE CALLED SATURDAY AND SUNDAY) PLANO’S NEW WEEKEND SERIES TACKLE BAGS DELIVER SLICK GOOD LOOKS, EXCEPTIONAL CAPABILITY AND VALUE TO WORKING ANGLERS Plano, IL (January 29, 2017) – The epic rock tune from the 80’s said it well, but probably should have incorporated at least one full verse about fishing: Yeah, we’re working for the weekend… ... Read More »

PLANO: Big Deal for Big Baits

BIG DEAL FOR BIG BAITS AWARD-WINNING HYDRO-FLO DESIGN APPLIED TO HANGING BAIT STORAGE IN ALL-NEW PLANO M-SERIES HYDRO-FLO TACKLE BAG Plano, IL (December 21, 2015) – In 2011, Plano’s original Guide Series 4674 Hydro-Flo™ Tackle Bag earned an ICAST “Best of Show” for an ingenious design that allowed water to flow right through the base of the bag, an industry ... Read More »

PLANO: A is For Adventure

A IS FOR ADVENTURE NEW PLANO A-SERIES TACKLE BACKPACK MARRIES PREMIUM TACKLE STORAGE FEATURES AND CONSTRUCTION WITH HANDS-FREE, GO-ANYWHERE DESIGN Plano, IL (December 7, 2015) – Some of the best fishing adventures exist in the least accessible places; often well beyond the range of your fully provisioned boat or SUV.  Whether the final miles of the journey to your angling ... Read More »

FRABILL: Drill. Fish. Catch. Repeat.

DRILL. FISH. CATCH. REPEAT. FRABILL’S LIGHTWEIGHT RECON FLIP-OVER SHELTER GETS ENHANCEMENTS WELL BEYOND A FRESH NEW SKIN Plano, IL, (December 4, 2016) -Avid ice anglers know that dabbling a lure through one hole all day long rarely cuts it. Fish have tails and they’re not afraid to use them. The bite over here can suddenly turn into a better bite ... Read More »

AQUA-VU: Home Theater Experience

The Hardwater Home Theater Experience Aqua-Vu’s amazing Multi-Vu System adds instant underwater video to any TV-equipped ice shanty Crosslake, MN (November 4, 2015) – The ice shelter business is booming. Since 2007, sales of wheeled ice fishing houses have more than doubled. An entire industry has sprung up in response, with new manufacturers and expanded retail locations emerging each winter. Lately, folks ... Read More »

AQUA-VU: Better Bass Viewing

Scuba Stars Reveal Little-Known Angling Intel Underwater Observations from Hook n’ Look TV Crosslake, MN (October 29, 2015) – Kim and Danny Stricker see things most anglers only dream about. In their nine seasons of filming Hook n’ Look—the Telly Award winning fishing program airing on the Outdoor Channel—the father and son duo have spent hundreds of hours literally swimming ... Read More »

FRABILL: Fortified Fishing Experience

A FORTIFIED ICE FISHING EXPERIENCE NEW, HIGHLY ACCESSIBLE FRABILL CITADEL PROVIDES BIG SPACE AND REDUCED WEIGHT IN A SLED-BASED ICE SHELTER   Plano, IL (October 14, 2015) – Large, sled-based fishing shelters are optimal for groups who travel by snow machine or ATV and appreciate their towing and storage capabilities. They also facilitate frequent moves to stay on top of ... Read More »