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Category Archives: Fishing Gadgets

FRABILL: Protection Good Enough for Zeus and Athena

ICE ANGLERS FIND SHELTER UNDER THE AEGIS OF FRABILL NEW FRABILL AEGIS OFFERS FIVE DISTINCT SEATING OPTIONS AND NEW LEVELS OF VERSATILE PROTECTION Plano, IL (October 7, 2015) – Greek mythology tells us that Zeus and Athena were protected in battle by Aegis, the mysterious shield that thwarted incoming spears, axes and war hammers with divine efficiency. Today, the guardianship ... Read More »

FRABILL: Wartime Ice Fishing Bunkers

DECLASSIFIED: GIANT COLD WAR BUNKERS REVEALED IN ILLINOIS FRABILL INTRODUCES NEW BUNKER SERIES HUB-STYLE SHELTERS; ANGLERS FLASH “V FOR VICTORY”  Plano, IL (September 10, 2015) – War historians trace the origin of the term “bunker” to World War I, when first used by German forces to describe bomb-proof shelters above and below ground. By the beginning of World War II ... Read More »

AQUA-VU: Temperature & Depth Technology

Aqua-Vu® Unveils Technology in Temperature and Depth Next-level Micro DT Underwater Viewing System rapidly reveals productive fishing patterns Crosslake, Minn. (September 14, 2015) – Anglers call it pattern fishing; a set of variables that come together to form consistently successful fishing. In terms of fish location—that most important of all fishing factors— no dynamic is more important than depth. Less ... Read More »

FRABILL: New Recruit Ice Fishing Shelter

ROAMERS GET MORE ROOM FRABILL BROADENS THE SINGLE-ANGLER FLIP-OVER SHELTER SPECTRUM WITH THE SPACIOUS AND INSULATED RECRUIT  Plano, IL (September 3, 2015) – The oracles of ice fishing are wanderers. They know staying put just won’t do. They bore holes here, drop transducers there, and deploy baits pretty much everywhere. Even fishing with their buddies, they know spreading out and ... Read More »

FRABILL: Ice Shelter Revolution? Yep.

REVOLUTIONIZING THE PORTABLE SHELTER? YEP… ICE ANGLERS SURE TO BE WOWED BY INGENIOUS NEW FEATURES ACROSS FRABILL’S 2015-16 LINEUP Plano, IL (August 31, 2016) – The term “revolutionary” is categorically abused to hype new fishing products. Going from 9 to 11 ball-bearings is progress, even noteworthy, but clearly not revolutionary. Adding yet another cyborg strand of rarified fiber to a ... Read More »

FRABILL: Heat Causes Ice Fishing Relapse

HEAT AND HUMIDITY CAUSE MENTAL ICE FISHING RELAPSE ICE FISHING PACESETTER TALKS ABOUT THE NEW FRABILL BRO SERIES SHELTER PLANO, IL (July 29, 2015) – Social media proves it: they exist. Less than a decade ago, such middle-earth creatures were confined to corner booths in taverns with yellowed lighting and peanut-shell-encrusted floors. They spoke of tiptoeing on first ice and ... Read More »

FRABILL: New Stow Series Raingear

STOW, STOW, STOW IT IN YOUR BOAT NEW FRABILL STOW SERIES GEAR EASILY THE BEST PACKABLE RAINGEAR PLANO, IL (July 8, 2015) – Wikipedia defines a raincoat as, “A waterproof or water-resistant coat worn to protect the body from rain. A rain jacket may be combined with a pair of rain pants to make a rain suit.” (My times have ... Read More »

PLANO: New Marine Trunks

A CLEAN BOAT IS A HAPPY BOAT PLANO’S NEW MARINE TRUNKS HELP ANGLERS STAY ORGANIZED, FOCUSED ON CATCHING FISH Plano, IL (May 27, 2015) – Seems like no matter how big your boat, there’s never enough storage. In fact, the bigger the boat, the more essentials you need for a day on the water. From PFDs to extra clothing, rain ... Read More »

PLANO: KVD’s Got it in the Bag!

KVD DESIGNED, IMPROVED AND APPROVED PLANO’S ELITE KVD SIGNATURE SERIES BAG PUTS EVERYTHING IN ITS PLACE Plano, IL (April 10, 2015) – Serious anglers are a demanding bunch. They strive to be the best, and expect the same from their gear. So does Plano… It’s why the world leader in tackle storage solutions constantly seeks design input from the angling elite. Kevin ... Read More »

FRABILL: More Premium Aeration

WIN THE BATTLE OF BIGGER BAIT NEW FRABILL AQUA-LIFE DUAL OUTPUT 110V HIGH CAPACITY AERATOR IS A REAL LIFE SAVER FOR LARGE BAIT  Plano, IL (April 13, 2015) – The war against wasted bait took a significant turn recently with the introduction of Frabill’s new AQUA LIFE Dual Output 110V High Capacity Aerator. Minnows, crayfish and crabs leftover in the livewell at ... Read More »