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Category Archives: Fishing Reels

AQUA-VU: Micro Management a Good Thing?

The First ‘Micro Manager’ You’ll Be Glad to Work With Aqua-Vu releases innovative new underwater camera/cable retrieval system Crosslake, MN (December 16, 2015) – With the release of a single, ingenious item, Aqua-Vu has immediately made underwater viewing exponentially easier, more convenient and ultimately more fun. Coupling leading-edge fishing reel design with intricate video electronics, the new Aqua-Vu Micro Manager ... Read More »

FRABILL: Pool Shark on Ice

POOL SHARK ON ICE FRABILL’S NEW BRO SERIES SPINNING COMBOS ADDRESS EVERY POSSIBLE ANGLE UNDER THE ICE Plano, IL (October 21, 2015) – Picture ice fishing front man, Brian “Bro” Brosdahl swaggering into a pool hall – a surreal visual to say the least. Where the veteran billiard jockey would tote his or her signature stick in a single, well-worn ... Read More »

FRABILL: The Second Greatest Tool on Earth

THE SECOND GREATEST TOOL ON EARTH FRABILL’S NEW BRO SERIES SPINNING REEL PUTS THE POWER IN YOUR PAWS Plano, IL (September 29, 2015) – It’s often said that the greatest tool on earth is the human hand. Impossible to disagree, aside from maybe a numbed, frostbitten paw that can’t thread line through a jig eyelet. But next to functioning digits, to ... Read More »

NEW GEAR: Fishing with Physical Limitations

NEW TECHNOLOGY OFFERS UTMOST IN FLEXIBILITY, PERFORMANCE FOR ANGLERS WITH PHYSICAL LIMITATIONS The M-POW-R REEL®, now paired with the innovative and versatile M-POW-R Harness, gives anglers with physical limitations even more angling options Brainerd, MN (June 16, 2015) – Through years of research and development and advice from such angling luminaries as Al Lindner, Dan Sura, Dave Csanda and Jeff ... Read More »

FRABILL: Tops on Ice

FRABILL TOPS ON ICE RECENT SURVEY SAYS CONSUMERS CHOOSE FRABILL ICE COMBOS AND TIP-UPS MORE THAN ANY OTHER BRAND Plano, IL (March 3, 2015) – Southwick Associates, the nation’s premier outdoors market research firm, has announced the fishing brands anglers purchased most frequently in 2014. Results were compiled from the 15,685 internet-based surveys completed by panelists who volunteered to participate ... Read More »

FRABILL: Already Famous 371 Now Combo-ized

A FLIPPIN’ SWEET ICE COMBO STRAIGHT LINE 371 BRO SERIES COMBO FURTHER LEGITIMIZES FRABILL’S HOTTEST HARDWATER PRESENTATION   Plano, IL (December 2, 2014) – Big breakthroughs in fishing these days are as rare as a bona fide 3-pound crappie. In many ways, flippin’ for bass—a tactic first exposed when Dee Thomas won the 1975 B.A.S.S. Arkansas Invitational on Bull Shoals ... Read More »

FRABILL: Great Combos, Great Values

CHOOSE YOUR WEAPONS BATTERY OF NEW FRABILL ICE COMBOS COVER EVERY ASPECT OF PREFERENCE, PRICE AND PERFORMANCE Plano, IL (November 17, 2014) – A Norseman of the Viking Age made his living raiding and pillaging, and his weapons were the tools of his trade. Battle brought these fearless men together, regardless of social status. On the battlefield, all Norse were ... Read More »

Straight Line Ice Fishing Reel

Years ago, when the greatest sticks on the ice cracked the tight-lipped panfish nut, it created a virtual pressure heave across the Ice Belt, opening up a new world of ice fishing. Almost immediately, savvy ice anglers began tweaking their gear to eliminate jig spin, learning firsthand from underwater cameras that big bull ‘gills and even bigger crappies don’t care ... Read More »

Shimanos new Chronarch CI4+

The Chronarch you know and love just got lightyears better. CI4+, a new carbon material, is all over this reel, making it corrosion-proof, light and freaky strong. Relying on ‘inner friction’ to provide consistent brake force with its new SVS Infinity braking system, along with a lightweight, sensitive platform with new frame material, Shimano introduces the Chronarch CI4+ baitcasting reels. ... Read More »

Qualia No Load Fishing Reels

The No-Load Fishing (NLF) reels have some of the most advanced innovations in spinning reels. Qualia’s design guru, Jack Young, knew that the strength of braided line would put big-time stress on spinning reels. He also knew that extreme fishing required spinning reels to work as well in saltwater as in fresh water. The NLF is his answer to these ... Read More »