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Category Archives: Fishing Rods

St. Croix Rod: New Walleye Weaponry

New Must-Have Walleye Weaponry St. Croix Rod Expands Eyecon® Rod Family with New Medium-Power ‘Big Water’ and ‘Crankin’’ Models, Technological Masterpieces at a Real-World Price Park Falls, WI (December 16, 2016): In the martial arts of walleye fishing, it’s hard to beat jigging, rigging, and cranking for putting the beat-down on marble-eyed opponents. And probably no factor is more important ... Read More »

St. Croix Rod: BASS X Hits the Racks

Put a Big Fat ‘X’ on Your Shopping List St. Croix Rods’ highly anticipated BASS X series now appearing in stores Park Fall, WI (November 7, 2016) – We’ve all gotten caught up in the hoopla around the release of a “life changing” product. Don’t be ashamed if you camped out to own the latest and greatest iPhone. (Now if ... Read More »

St. Croix Rod: New Mojo ICE

Mojo…Defrosted St. Croix expands the ever-popular Mojo lineup, adding namesake ice fishing rods Park Falls, WI (August 9, 2016) – St. Croix has been bringing the Mojo for over a decade. It started with the wildly successful introduction of Mojo Bass. The mojo spread to Muskies; next catfish caught the mojo and now, for Ice fishing 2016-17, the mojo pandemic ... Read More »

St. Croix Rod: Retro is Revolutionary

Retro is Revolutionary Legend Glass Casting Rods win Best Freshwater Rod Award at 2016 ICAST Show Park Falls, WI (July 25, 2016) – St. Croix Rod has accomplished the unthinkable. At a time when high-modulus carbon fiber rules the rod arena, America’s beloved rod builder has pulled off an inspiring “back to the future” performance. Suddenly, fiberglass is cool again. The ... Read More »


Got the Butterflies? Get the Net. St. Croix’s new saltwater-strong Mojo Jig conducts the flight of the butterfly Park Falls, WI (June 8, 2017) – The fiercest fish come from the fathoms. There might be nastier fighters in a Jules Verne league – three miles a measure – but for the sake of realistic man vs. fish tussles with the ... Read More »

St. Croix Rod: Taming the Seven Seas

Midwestern Rod-Builder Tames the Seven Seas New St. Croix Legend Surf sets high-water mark for surf casters Park Falls, WI (January 11, 2016) – What do a little town nestled in the big woods of Wisconsin and the salty seas have in common? Waves. St. Croix Rod – a storied, Wisconsin-based, family-run business – is making waves in the saltwater ... Read More »

St. Croix Rod: Mojo Cat? Uh-huh…

St. Croix Reveals New High Performance Catfish Rods Elite-class Mojo Cat rods legitimize the pursuit of monster catfish Park Falls, WI (November 13, 2015) – Mark Twain had it right all along. Giant whiskered whales really do haunt America’s waterways. Although Twain’s account of “a Mississippi catfish of more than six feet long” might have been a slight stretch, the ... Read More »

FRABILL: Pool Shark on Ice

POOL SHARK ON ICE FRABILL’S NEW BRO SERIES SPINNING COMBOS ADDRESS EVERY POSSIBLE ANGLE UNDER THE ICE Plano, IL (October 21, 2015) – Picture ice fishing front man, Brian “Bro” Brosdahl swaggering into a pool hall – a surreal visual to say the least. Where the veteran billiard jockey would tote his or her signature stick in a single, well-worn ... Read More »

St. Croix Rod: Fish Quietly and Carry a Short Stick

Fish Quietly and Carry a Short Stick St. Croix Adds 18″ Rod to the Avid Glass Ice Series Park Falls, WI (October 2, 2015) – You’re hunkered over a 4-inch hole, one hand shielding the glare of the sun, the other clutching your new 18-inch St. Croix Avid Glass. Your eyes panning, gazing deep into the vegetation, searching for signs ... Read More »

Full Disclosure: St. Croix Legend Elite

57 New Legend Elites: A Benchmark Rod Series Made Even Better St. Croix makes “the best” even better by overhauling flagship freshwater rod series Park Falls, WI (July 6, 2015) – In 1957, automotive engineer Ed Cole created Chevrolet’s now classic car design. Also in ‘57, American guitar manufacturer Fender moved from ash to alder Stratocaster guitar bodies. The rest is ... Read More »