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Category Archives: Fishing Rods

St. Croix Rod: Retro is Revolutionary

Retro is Revolutionary Legend Glass Casting Rods win Best Freshwater Rod Award at 2016 ICAST Show Park Falls, WI (July 25, 2016) – St. Croix Rod has accomplished the unthinkable. At a time when high-modulus carbon fiber rules the rod arena, America’s beloved rod builder has pulled off an inspiring “back to the future” performance. Suddenly, fiberglass is cool again. The ... Read More »


Got the Butterflies? Get the Net. St. Croix’s new saltwater-strong Mojo Jig conducts the flight of the butterfly Park Falls, WI (June 8, 2017) – The fiercest fish come from the fathoms. There might be nastier fighters in a Jules Verne league – three miles a measure – but for the sake of realistic man vs. fish tussles with the ... Read More »

St. Croix Rod: Taming the Seven Seas

Midwestern Rod-Builder Tames the Seven Seas New St. Croix Legend Surf sets high-water mark for surf casters Park Falls, WI (January 11, 2016) – What do a little town nestled in the big woods of Wisconsin and the salty seas have in common? Waves. St. Croix Rod – a storied, Wisconsin-based, family-run business – is making waves in the saltwater ... Read More »

St. Croix Rod: Mojo Cat? Uh-huh…

St. Croix Reveals New High Performance Catfish Rods Elite-class Mojo Cat rods legitimize the pursuit of monster catfish Park Falls, WI (November 13, 2015) – Mark Twain had it right all along. Giant whiskered whales really do haunt America’s waterways. Although Twain’s account of “a Mississippi catfish of more than six feet long” might have been a slight stretch, the ... Read More »

FRABILL: Pool Shark on Ice

POOL SHARK ON ICE FRABILL’S NEW BRO SERIES SPINNING COMBOS ADDRESS EVERY POSSIBLE ANGLE UNDER THE ICE Plano, IL (October 21, 2015) – Picture ice fishing front man, Brian “Bro” Brosdahl swaggering into a pool hall – a surreal visual to say the least. Where the veteran billiard jockey would tote his or her signature stick in a single, well-worn ... Read More »

St. Croix Rod: Fish Quietly and Carry a Short Stick

Fish Quietly and Carry a Short Stick St. Croix Adds 18″ Rod to the Avid Glass Ice Series Park Falls, WI (October 2, 2015) – You’re hunkered over a 4-inch hole, one hand shielding the glare of the sun, the other clutching your new 18-inch St. Croix Avid Glass. Your eyes panning, gazing deep into the vegetation, searching for signs ... Read More »

Full Disclosure: St. Croix Legend Elite

57 New Legend Elites: A Benchmark Rod Series Made Even Better St. Croix makes “the best” even better by overhauling flagship freshwater rod series Park Falls, WI (July 6, 2015) – In 1957, automotive engineer Ed Cole created Chevrolet’s now classic car design. Also in ‘57, American guitar manufacturer Fender moved from ash to alder Stratocaster guitar bodies. The rest is ... Read More »

St. Croix Rod Engineers Super Weapons

Wisconsin Engineers Super Weapons: St. Croix Legend Elite Musky New Legend Elite Musky series are must-haves for marathon musky fishing   Park Falls, WI (June 11, 2015) – If ever a Skunkworks or black budget project existed for musky fishing, this is it. Declassified at the Chicago Muskie Expo, meet St. Croix’s new super weapons for marathon giant esox hunting ... Read More »

St. Croix Rod: Avid Angler’s Wonder Rod

The Avid Angler’s Wonder Rod St. Croix’s Avid X earns seasoned veteran status in the year of its birth. Park Falls, WI (March 11, 2015) – By the time he was 4 years old, chess prodigy Samual Reshevsky was making the ultimate checkmate commonplace; a few short years later he was defeating even the most accomplished players with ease. Then ... Read More »

St. Croix Rod: Have Rod, Will Travel

This Rod’s Gone to Pieces… Again St. Croix adds two new affordable, gamefish-grade Triumph Travel rods Park Falls, WI (February 25, 2015) – It doesn’t take much to grab the attention of a fanatical angler. Sometimes, it’s as simple as pulling into a roadside park along the shore of a lake or reservoir and spying baitfish leaping for their lives. ... Read More »