Easiest Way For Anglers To Chart (and Own) Unmapped Waters

New LakeMaster® product brings map-making magic to Humminbird® units

Little Falls, MN (July 1, 2013) – Last week news went out that Johnson Outdoors Marine Electronics, Inc. had acquired the assets and technologies of DrDepth, the Sweden-based maker of lake and sea bottom mapping software, setting the rumor mill into high gear.

At ICAST 2013 LakeMaster® will be unveiling state-of-art mapping technology that gives Humminbird users the ability to map their own lakes, reservoirs and rivers.

Unlike other user-generated mapping products on the market, LakeMaster’s new product will be available for a one-time purchase price, no subscription or pay-by-the-lake fees. Anglers can also rest assured that there’s no sharing of user-generated data or map content. You create it, you own it. End of story.

Another competitive advantage; anglers will delight in the ease of operation. Maps are created in three simple steps for immediate use, no waiting to upload data to a server somewhere in the clouds.

And that’s just for starters.

The official product launch is scheduled for 10:30 am on Wednesday, July 10, at ICAST booth #122.