St. Croix Rod: Does All the Heavy Lifting

New Ice Rods Rock Heavy Metal, Earn ‘Master of Puppets’ Status

St. Croix’s new Avid Ice Jigging Rods are designed to dance the deadliest walleye baits

Park Falls, Wis. – (October 8, 2014) – Like the 1986 release of Metallica’s Master of Puppets, St. Croix’s new Avid Ice Jigging Rods are an instant heavy metal classic.

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Built specifically to control proven walleye baits like Jigging Raps, Puppet Minnows, and responsive metal like Slender Spoons and PK Flutter Fish, St. Croix Avid Ice Jigging rods offer walleye ice anglers exactly the right rod for ripping, jigging and bomb dropping walleyes with metal.

Seriously, save the “finesse” for shampoo. From Lake Tobin, Saskatchewan, to the Bay of Quinte (and all points in between), power fishing big jigs, minnow-profile baits and spoons accounts for more monster walleyes than everything else combined.

But you’ve gotta have backbone to fish ‘em.

Like the St. Croix Avid Ice Jigging Rod’s precision-tapered solid carbon blank, designed specifically for seek and destroy missions of all-day rippin’ and freight-train aggression bites.

The new rods are built with an ultra-sensitive carbon handle, too. Perfect for those days when you need to feel a minnow breathe on the end of a walleye-sized tungsten … and know it’s just barely touching bottom. Or when it does the herky-jerk, that paydirt is imminent.

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“Walleye ice anglers had been asking us to produce a technique-specific rod for Jigging Raps, walleye-sized jigs and spoons. So, we went to work and spent considerable time perfecting the blank and handle designs,” says Jeff Schluter, St. Croix Rod V.P. of Brand Management. “Ultimately, through the use of a precision-tapered solid carbon blank and carbon handle we discovered the perfect marriage of power and sensitivity that these baits require.”

Avid Ice Jigging Rods also feature Kigan stripper guides and lightweight, low-profile running guides that ensure line flows straight, true and unobstructed, even with the line-to-leader knots or small barrel swivels and fluorocarbon leaders used to fish these baits.

Creators of the ice industry’s only patented spring bobber rod and holders of numerous exclusive fishing rod technologies, St. Croix proudly offers six new Avid Ice Jigging Rod models from medium-light to medium-heavy in 27-, 30- and 36-inch lengths. Each is made in U.S.A. with foreign and domestic materials, and retails between $50 and $55.

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About St. Croix Rod

St. Croix Rod is a family-owned and managed manufacturer of high-performance fishing rods headquartered in Park Falls, Wisconsin with a 65-year heritage of USA manufacturing. Utilizing proprietary technologies, St. Croix controls every step of the rod-making process, from conception and design to manufacturing and inspection, in two company-owned facilities. The company offers a complete line of premium, American-made fly, spinning and casting rods under their Legend Elite®, Legend® Xtreme, Legend Tournament®, Avid Series®, Premier®, Wild River®, Tidemaster®, Imperial® and other trademarks through a global distribution network of full-service fishing tackle dealers. The company’s mid-priced Triumph®, Mojo Bass/Musky/Inshore/Surf, Eyecon® and Rio Santo series rods are designed and engineered in Park Falls, Wisconsin and built in a new, state-of-the-art manufacturing facility in Fresnillo, Mexico. Founded in 1948 to manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacturer of fishing rods in North America.