Z-Man’s new inshore spinnerbait employs an advanced LiveWire frame to deliver maximum underwater vibration.
Everywhere you look, profusions of pinfish, mullet and other baitfish shimmer across shallow grass outcrops. Tail-scuttling shrimp scoot away like popcorn, deceptively fast in flight. Predators tail-thump in pursuit, leaving silty mushroom clouds and craters in the sand. So it goes in the salt, where water fairly boils and buzzes with life, every aquatic critter emitting its own underwater signature. For prey, it’s an ill-fated auditory footprint—vibration and sound— that betrays their location and puts them in certain danger of being chomped.
It’s also why inshore guides like the legendary Captain C.A. Richardson confidently reach for a spinnerbait when bull redfish hunt the grassy, stained-water shallows. Lately, while fishing the Louisiana Delta and all the way back to the Florida flats, Richardson has been a happy man, arming clients with a new failsafe guide-trick—the Z-Man BullZEye Spinnerbait.
“I can’t imagine a lure that mimics the flash and distinctive vibrations of baitfish better than this blade-thumping spinnerbait,” suggests Richardson, a decades-long saltwater specialist and host of Flats Class TV. “The BullZEye takes vibration to another level, and that makes all the difference in the world when you’re dealing with really big redfish—a predator that hunts and tracks prey via its lateral line, much more so than many anglers realize.”
Renowned for its thoroughly-researched lures that simply catch more fish, Z-Man forged the BullZEye Spinnerbait around a highly resonant wire backbone: “We vetted a ton of different materials before selecting the 17-7 stainless LiveWire™ frame,” notes Z-Man president Daniel Nussbaum. “LiveWire really excels at transmitting intense blade sound and vibration. It’s a super high grade stainless steel wire that’s a thinner gauge than you’ll find on most traditional spinnerbaits, and it’s actually quite resilient. Further, LiveWire is intentionally not electroplated, giving it a dull, neutral finish that blends in rather than giving off unnatural reflections.”