New STEEZ A 100 offers anglers an ultra-high-end, professional-grade baitcasting reel that merges cutting-edge design, performance, and longevity for mission-critical fishing applications Cypress, CA (March 24, 2023) – DAIWA is proud to share news of a brand-new premium baitcasting reel product launch in the form of its latest addition to …

Northland Fishing Tackle and Gamakatsu have collaborated on the new Elite Series MVP Jig. Northland’s mission has always been the same: to create a better bait. That’s why they’ve teamed up with top-tier hook manufacturer Gamakatsu. The NOW AVAILABLE Elite Series MVP Jig, an ultra-sharp weapon with several unique design …

During the summer, largemouth bass often bury themselves in the grass. Bass sharpies know they are there, but not everyone has the patience to work in water where the stringy stalks wrap around hooks and jig heads with every cast. That’s why DAIWA and Ever Green International’s Grass Ripper (GR) …

Rapala has many popular and famous fishing lures that are widely recognized and used by anglers around the world. Here are some of their most popular lures: Original Floating Minnow: The Original Floating Minnow is one of the most popular lures in Rapala’s product line. It has a classic design …

Daiwa’s new EXIST offers the highest level of performance and longevity possible for the most discerning freshwater and inshore anglers Cypress, CA (July 15, 2022) – Behold the newest of high-end freshwater and inshore spinning reels, Daiwa’s brilliantly designed EXIST. Style, innovation, research, and passion come together in the birth …

Unequaled Hobie MirageDrive® now available in the world’s best inflatable kayaks. OCEANSIDE, Calif. (January 13, 2020) – Hobie envy is real. Anyone who owns a MirageDrive® kayak has experienced it. You pull up to a gas station, boat landing or bait shop and heads turn. Universally, on-lookers are impressed, but …

Cornerstone to successful angling is quality fishing line. Without it, the prospects of success are greatly diminished – lures break off, and worst of all, fish get dumped boatside before a proper net lift. That said, it should be on every angler’s list to spool up with the best fishing …

Z-Man’s new inshore spinnerbait employs an advanced LiveWire frame to deliver maximum underwater vibration. Everywhere you look, profusions of pinfish, mullet and other baitfish shimmer across shallow grass outcrops. Tail-scuttling shrimp scoot away like popcorn, deceptively fast in flight. Predators tail-thump in pursuit, leaving silty mushroom clouds and craters in …

Fire-Up Prespawn Bass With LIVETARGET™  Amazingly life-like jerkbaits are sure to sting bass this spring Niagara-on-the-Lake, Ont. (March 23, 2020) – Spring finally approaches, and that means largemouth, smallmouth and spotted bass will be on the prowl in the weeks ahead, especially north of the Mason-Dixon Line where they will be entering …

New TATULA SV TW103 baitcaster to be showcased at the Bassmaster Classic Cypress, CA (February 18, 2020) – Just when you thought the in-demand Tatula SV reel couldn’t get any better, Daiwa unleashes the new smaller 100 size TATULA SV TW103. Daiwa’s progressive product development team redesigned the new Tatula …