Lund Boats’ iconic Tyee adds the new 2075 Magnum edition to target massive freshwater lakes like Superior, Michigan, Huron, Erie, Ontario and beyond. Designed as a big water trolling platform, the new Magnum is the loaded with fishing features for lakes that demand big boat fishing performance. The new 2075 …

Humminbird brings anglers even more intuitive, fish-finding power with SmartStrike™ Following the recent Humminbird® ONIX™ and ION™ Series product launch at the 2013 Ft. Lauderdale International Boat Show, Humminbird is launching yet another new technology. “ONIX and ION represent the most versatile and powerful sonar hardware on the water. Now …

EVOLVE’s FlatSider 75 crankbait creates a cold-water bass-casting category In fact, cold water to a bass is bone chilling – literally. Their body temperatures are the equivalent to their surroundings. If the water’s 40 or 50 degrees, they are too. Blood flow slows and muscles tighten, making it difficult for …

For over half a century, the legends at Lund Boats have done things just a little different than everyone else. They’ve earned patents for multiple fundamental hull designs, innovated radical seating and interior layouts, plus conceived many of the critical fishing features and technologies in use today. In short, they’ve …

The sport fishing industry has never seen molecular science-based technology like this before. FISHAllure™ scented tape isn’t just a new product. It’s an exciting new category. Now anglers have the power to add an effective strike-inducing scent to any hard lure. Currently to add scent the hard lure is dipped …

These days, there’s an app for everything. We’ve got useful apps like live weather radar, particularly valuable for anglers. Special music apps provide endless hours of sublime sound. And in the “can’t make this up” category, the now defunct “I Am Rich” app once charged $1,000 to simply display a …

Hey, does this look like your next Fishing Vacation Checklist? • Great Fishing for Walleye, Small Mouth Bass , Northern Pike • A great wilderness experience • Comfortable accommodations with indoor toilets and showers • Great service • Affordable • Reliable equipment – 16’ boats, floor boards, fish finders, 20 …

When anglers discovered flippin’—that quick and quiet pitch into the bedrooms of big bass—it opened the doors to a whole new realm of shallow water success. Why zing long noisy casts at bass that are literally, sometimes, lying directly beneath the boat? Ditto for ice fishing. Consider those ponderous panfish …

Custom Jigs & Spins’ historic Rat Finkee made a name for itself in the ‘70s; still dominates today What’s in a name? Everything. Just ponder all the products we use today whose names represent the category itself. Nick your finger with a fillet knife and you call for a ‘Band-Aid’ …

New Rippin Lips’ Tournament Grade Circle Hook boasts unheard of catch rates Selecting and then baiting up with a circle hook carries with it a small measure of uncertainty. Will the fish engulf the entire bait? Will the hook find purchase and penetrate the fish’s jaw? When do I grab …