The 5 inch Doodle Bug is our smallest surface popper and weighs in at 65g, making it ideal for short to medium range work. The design is completely different to most standard popper shapes and came about almost by accident when a much larger lure that one of our consultants …

Gogal Publishing Company releases The GPS Fishing Guide to Pennsylvania for iPhone and Android. Gogal Publishing Company announces the first smart phone app designed specifically for Pennsylvania anglers. The GPS Fishing Guide to Pennsylvania features an interactive GPS fishing map displayed over roads, satellite images or seamless 7.5 minute USGS …

The Kombo Tool™ was developed to make the fishing experience more efficient, effective and all around easier. All-in-one and easy to use, the Kombo Tool™ comes fully equipped with a fish bonker, fillet knife, a scooper, and a blade sharpener. Its tough, Canadian-designed form was also made to ensure users …

At ICAST 2013, Florida-based T. Allen Rods will debut two groundbreaking rods: the Wave Series-Titanium and Wave Series-Baitcaster, featuring industry-exclusive technology which will bring better casting distance, accuracy, and control to anglers everywhere, regardless of skill, experience, reel preference, or location. T. Allen Rods will debut two new groundbreaking rods …

Shimano announces its new showcase spinning reel series – the Stella SW, offered in sizes and construction features to handle nearly any game fish found in the world’s oceans The 10 models include the STL-SW5000XG, 5000HG, 6000HG, 6000PG, 8000HG, 8000PG, 10000PG, the ‘Cape Cod Canal jigging special 14000XG, 18000HG, 20000PG …

Borrowing the “look” of another iconic Penn reel, the Penn International, the revolutionary TORQUE incorporates an innovative design to produce the strongest, most reliable star drag reel on the market. a full metal body, coupled with an oversized Stainless Gear and power handle produce incredible cranking power and performance. With …

St. Croix’s New Legend X Fly Rods Break with Convention Park Falls, WI (July 6, 2013) – St. Croix’s innovative new Legend X fly rods combine an exciting blend of graphite fibers with a revolutionary new handle and tactical look. Designed specifically for fishing larger warm-water species like musky, pike …

Aqua-Vu® WiFi introduces two groundbreaking technologies in one remarkable product Crosslake, MN (July 6, 2013)– It was the summer of 1997, and no one—including professional anglers or top guides—could believe what they were seeing. A remarkable new fish-finding device had just been invented, providing an amazing conduit into the underwater …

New LakeMaster® product brings map-making magic to Humminbird® units Little Falls, MN (July 1, 2013) – Last week news went out that Johnson Outdoors Marine Electronics, Inc. had acquired the assets and technologies of DrDepth, the Sweden-based maker of lake and sea bottom mapping software, setting the rumor mill into …

The Ultimate, Ultra-Light Fishing Experience Park Falls, WI (June 21, 2013) – St. Croix’s all-new series of trout spinning rods feature crisp, controlled actions and plenty of backbone to handle larger fish. Built on blanks rolled from a blend of premium-quality SCII graphite and high-modulus/high-strain SCVI graphite, the new trout …