Daiwa President Carey Graves comments: “After seeing all the advancements and new features that we were putting into this reel, I had confidence that my team had created one of the best low-profile baitcasting reels ever made. Within our R&D, Marketing teams, and the whole company, we felt that Zillion …

BEMIDJI, Minn. (August 12, 2021) – Northland Fishing Tackle is proud to introduce three new bass-centric patterns into their premium line of Reed-Runner® spinnerbaits. These new colors were formulated by a team of bait designers and pros to mimic a variety of forage in different water types. The new patterns include Gizzard …

Cypress, CA (August 10, 2021) – When the Daiwa-US team arrived at the 2020 Allied Sportfishing Trades (ICAST), late last month, they came brimming with confidence. How could they not? With a line-up featuring some of the most advanced fishing technology in the world covering many aspects of the sport, the …

CHARLESTON, SC (August 10, 2021) – Touching down in Florida for the 64th annual International Convention of Allied Sportfishing Trades’ (ICAST), the team from Sharkbanz was excited and, admittedly, a little apprehensive. The world leader in shark-deterrent technology, Sharkbanz was already highly regarded by swimmers, divers, surfers and beach goers for its popular wearable …

BEMIDJI, Minn. (July 27, 2021) – Spinnerbaits are as ubiquitous to fishing as apple pie is to America. It’s unlikely you’ll find an angler’s arsenal that doesn’t contain at least a handful of spinnerbaits, diehard casters brandishing multiple styles, sizes and colors, each geared for specific species and conditions. For 2022, …

Hardcore cranker Noel Vick makes a solid case for hardbaits in the heat. Confidence baits. We’ve all heard the phraseology. It’s that lure or select few baits anglers go-to at the onset, or if what’s supposed to be in play according to your horoscope or bait shop intelligence…isn’t. Full disclosure. …

Cypress, CA (August 3, 2021) – Daiwa’s super-popular Ballistic LT spinning reel lineup just grew even stronger with release of the company’s new Ballistic MQ LT, a compact, lightweight, Monocoque design that’s powerful, durable, and sports an exceptionally smooth drag all at a reasonable price point. “Daiwa is well known for our …

Hobie’s new Mike Iaconelli edition Mirage Pro Angler 14 with 360 Drive Technology is loaded with features and personality. OCEANSIDE, Calif. (July 21, 2021) – In a move that absolutely screams “Booyah!”, Hobie – the world’s leading manufacturer of premium kayaks and watersport products – has teamed up with one of …

Durability, more power and torque, and high performance characterize the new Zillion SV TW  Cypress, CA (July 19, 2021) – Behold the new standard in freshwater low-profile baitcasting reels, Daiwa’s brilliantly designed Zillion SV TW. Style, innovation, research, and passion come together in the birth of the new Zillion SV TW. With …

Z-Man® Expands its Inshore Color Palette Saltwater specialists break down three new cutting-edge ElaZtech® patterns Ladson, SC (November 18, 2019) – In the ocean—home to some 20,000 species of fish— something is always biting something else. It’s welcome news for anglers— and a fact that gives lure makers creative license to concoct as …