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Fishing Lures

LIVETARGET: Monster Mayhem

    Create Late-Season Monster Mayhem Capitalize on the biggest muskies and pike of the year with LIVETARGET Lures Niagara-on-the-Lake, ON (October 29, 2019) – For muskie anglers, there’s no time like late fall. The probability of boating big fish greatly increases as giants go on the prowl. With the transition …

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LIVETARGET: New ICT Erratic Shiner

LIVETARGET’s New Erratic Shiner Brings Spoon Design Into the Future Injected Core TechnologyTM (ICT) shakes-up the decades old spoon category Niagara-on-the-Lake, ON (June 28, 2019) – LIVETARGET’s new Erratic Shiner behaves like a traditional casting spoon but has the narrow profile of a common Shiner or Minnow. Featuring the company’s new Injected Core TechnologyTM (ICT), it …

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LIVETARGET: New ICT Ghost Tail Minnow

  LIVETARGET Releases New Ghost Tail Minnowwith Injected Core Technology™ (ICT) A breakthrough in lure design allows anglers to Match-the-Hatch® like never before. Niagara-on-the-Lake, ON (June 19, 2019) – LIVETARGET’s new Ghost Tail Minnowis a dropshot bait designed to mimic a thin profiled baitfish, such as a Minnow or Shiner feeding near bottom structure. …

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Z-MAN: Modern Swimbait Miracle

  Modern Swimbait Miracle Z-Man® bulks up its dynamic DieZel MinnowZ™ with new 5” and 7” sizes LADSON, SC (May 29, 2019) – It’s one of the great mysteries of our time . . . or, at least, a bit of an angling enigma: How exactly can a single swimbait can be so …

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LIVETARGET: Peel & Eat for Saltwater Species

Design Raises the Bar for Shrimp Imitating Lures Now Available LIVETARGET Fleeing Shrimp is a cocktail of profile, action & scent Niagara-on-the-Lake, ON (April 3, 2019) – Introduced at ICAST 2018, and winner of Best in Show for Saltwater Soft Lure, the LIVETARGET Fleeing Shrimp seamlessly combines a biologically precise shrimp profile and anatomy, …

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New Ultra-Realistic Swimbait

LIVETARGET Reveals Ultra-Realistic Rudd Swimbait Biologically precise anatomical features and patterns couple with biomimetic action to create a dynamic new swimbait   Niagara-on-the-Lake, ON (January 25, 2019) – With their golden sides and soft, deep-red fins, rudd are among the most important baitfish for growing oversized specimens of hard-fighting Esox and Sander. Rudd are …

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LIVETARGET: Business in the Front, Party in the Back

LIVETARGET Rocks the Mullet Unique topwater lure is all business in the front, party in the back   Niagara-on-the-Lake, ON (January 8, 2018) – Question: What do ‘80s-era rock ‘n’ rollers and saltwater predators have in common? Answer: They both love the mullet. Of course, the former is a dated hair style, and the …

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Z-MAN: Power of the Perfect Match

Power of the Perfect Match How the right jig & softbait combo can uplift your ElaZtech® game   Ladson, SC (December 7, 2018) – Holmes and Watson. Jordan and Pippen. Lennon and McCartney . . . When two complementary forces join talents, things like genius, championship performance and all-time awesome music inevitably follow. …

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LIVETARGET: New ICT Twitch Minnow

    Versatile New Soft Plastic Minnow “Breaks the Mold” LIVETARGET debuts lifelike Twitch Minnow with Injection Core Technology (ICT) Niagara-on-the-Lake, ON (December 6, 2018) – Walk the aisles of any fishing store and it can be difficult to choose a winning bait from the ocean of swimbaits and soft plastic minnows hanging …

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Pound Them with a Smaller Hammer!

Pound Them with a Smaller Hammer! A downsized LIVETARGET Golden Shiner Rattlebait is ready for hardwater Niagara-on-the-Lake, ON (October 12, 2018) – LIVETARGET Golden Shiner Rattlebaits are some of the most popular and effective multispecies lures, attracting fish and eliciting strikes throughout the year. Rip Golden Shiner rattlebaits through weeds, …

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