Fishing Lures

Northland Fishing Tackle and Gamakatsu have collaborated on the new Elite Series MVP Jig. Northland’s mission has always been the same: to create a better bait. That’s why they’ve teamed up with top-tier hook manufacturer Gamakatsu. The NOW AVAILABLE Elite Series MVP Jig, an ultra-sharp weapon with several unique design …

During the summer, largemouth bass often bury themselves in the grass. Bass sharpies know they are there, but not everyone has the patience to work in water where the stringy stalks wrap around hooks and jig heads with every cast. That’s why DAIWA and Ever Green International’s Grass Ripper (GR) …

Rapala has many popular and famous fishing lures that are widely recognized and used by anglers around the world. Here are some of their most popular lures: Original Floating Minnow: The Original Floating Minnow is one of the most popular lures in Rapala’s product line. It has a classic design …

Hardcore cranker Noel Vick makes a solid case for hardbaits in the heat. Confidence baits. We’ve all heard the phraseology. It’s that lure or select few baits anglers go-to at the onset, or if what’s supposed to be in play according to your horoscope or bait shop intelligence…isn’t. Full disclosure. …

Z-Man’s new inshore spinnerbait employs an advanced LiveWire frame to deliver maximum underwater vibration. Everywhere you look, profusions of pinfish, mullet and other baitfish shimmer across shallow grass outcrops. Tail-scuttling shrimp scoot away like popcorn, deceptively fast in flight. Predators tail-thump in pursuit, leaving silty mushroom clouds and craters in …

Fire-Up Prespawn Bass With LIVETARGET™  Amazingly life-like jerkbaits are sure to sting bass this spring Niagara-on-the-Lake, Ont. (March 23, 2020) – Spring finally approaches, and that means largemouth, smallmouth and spotted bass will be on the prowl in the weeks ahead, especially north of the Mason-Dixon Line where they will be entering …

Z-Man® Expands its Inshore Color Palette Saltwater specialists break down three new cutting-edge ElaZtech® patterns Ladson, SC (November 18, 2019) – In the ocean—home to some 20,000 species of fish— something is always biting something else. It’s welcome news for anglers— and a fact that gives lure makers creative license to concoct as …

    Create Late-Season Monster Mayhem Capitalize on the biggest muskies and pike of the year with LIVETARGET Lures Niagara-on-the-Lake, ON (October 29, 2019) – For muskie anglers, there’s no time like late fall. The probability of boating big fish greatly increases as giants go on the prowl. With the transition …

LIVETARGET’s New Erratic Shiner Brings Spoon Design Into the Future Injected Core TechnologyTM (ICT) shakes-up the decades old spoon category Niagara-on-the-Lake, ON (June 28, 2019) – LIVETARGET’s new Erratic Shiner behaves like a traditional casting spoon but has the narrow profile of a common Shiner or Minnow. Featuring the company’s new Injected Core TechnologyTM (ICT), it …

  LIVETARGET Releases New Ghost Tail Minnowwith Injected Core Technology™ (ICT) A breakthrough in lure design allows anglers to Match-the-Hatch® like never before. Niagara-on-the-Lake, ON (June 19, 2019) – LIVETARGET’s new Ghost Tail Minnowis a dropshot bait designed to mimic a thin profiled baitfish, such as a Minnow or Shiner feeding near bottom structure. …