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Fishing Lures

Pound Them with a Smaller Hammer!

Pound Them with a Smaller Hammer! A downsized LIVETARGET Golden Shiner Rattlebait is ready for hardwater Niagara-on-the-Lake, ON (October 12, 2018) – LIVETARGET Golden Shiner Rattlebaits are some of the most popular and effective multispecies lures, attracting fish and eliciting strikes throughout the year. Rip Golden Shiner rattlebaits through weeds, …

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LIVETARGET Cracks Open the Can

LIVETARGET Cracks Open the Can New Spanish Sardine Swimbait is a dead ringer for the real thing Niagara-on-the-Lake, ON (September 28, 2018) – It’s difficult to imagine a more prolific or important saltwater baitfish than the sardine; specifically, the slender, silvery-sided Spanish sardine (Sardinella aurita). Found everywhere from the Pacific to the …

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LIVETARGET Saltwater Lures STAR

  Family-friendly, conservation-minded STAR Tournament highlights angling in Florida Niagara-on-the-Lake, ON (August 20, 2018) – Saltwater fishing is a dynamic and exhilarating experience. Whether casting from shore into the pounding surf, silently poling among the mangroves, or trolling in cobalt-blue waters offshore, anglers enjoy a staggering array of opportunities to …

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Meet the 2018 ICAST Best New Freshwater Soft Lure

Artistry meets engineering in the LIVETARGET Hollow Body Craw Niagara-on-the-Lake, ON (July 19, 2018) – Create the most realistic and lethal crawfish imitation ever made. Those were the marching orders given to the progressive lure designers at LIVETARGET. They responded by cleverly synthesizing two distinct lure families – bass jigs …

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Walleyes & Pike with Swimbaits

Niagara-on-the-Lake, ON (June 7, 2018) – For years, it was a secret shared only by select guides and pros, largely borrowed from the wheelhouse of European pike and zander anglers. Domestically, In-Fisherman Editor In Chief, Doug Stange, was one of the first to demonstrate how lethal soft plastic swimbaits could …

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New LIVETARGET Atlantic Mackerel Swimbait Doesn’t “Tinker” Around

Niagara-on-the-Lake, ON (June 4, 2018) – Juvenile mackerel, known as “tinkers”, are some of the most popular live baits for pelagic saltwater species, particularly oversized striped bass. Light tackle anglers live-line tinkers around shallow rocks or subsurface ledges, casting the small mackerel overboard and letting the speedy, erratic bait do the …

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Z-Man’s Newest Ned Rig Goes Snag-Free, Radically Realistic

LADSON, SC (MAY 30, 2018) – What looks to the casual observer like the simplest jig and softbait pairing possible has actually become one of the most potent bass-catching systems ever devised. The Ned Rig, brainchild of Hall of Fame fishing writer Ned Kehde, pairs a mushroom style jighead with …

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LIVETARGET: New Colors in the Rainbow

Hot Custom Colors for an Ultra-Versatile Lure LIVETARGET’s Rainbow Smelt adds five new patterns to its bite-triggering wardrobe Niagara-on-the-Lake, ON (May 3, 2018) – Steeped in fish-catching prowess, the Rainbow Smelt Jerkbait from LIVETARGET is among the most versatile and effective lures offered by the industry’s recognized leader in anatomically precise, …

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LIVETARGET: Sardine Twitchbait Dominates

Tackle for Targeting Tremendous Tuna LIVETARGET Sardine Twitchbaits dominate oversized Blackfins Niagara-on-the-Lake, ON (April 17, 2018) – Professional angler and television personality Henry Waszczuk knows a thing or two about chasing the denizens of the briny deep. As host of Fishing the Flats & More, Waszczuk patrols the warm waters of the …

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LIVETARGET: Spring Bass Success

LIVETARGET Lures for Spring Bass Success A one-two punch of cold-water bass tips from a Bassmaster Elite Series Champion Niagara-on-the-Lake, ON (April 4, 2018) – As evidenced by the 2018 GEICO Bassmaster Classic, early spring is a challenging season to consistently find bass fishing success. Fluctuating water levels, variable temperatures …

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