Home / Fishing Lures

Fishing Lures

Walleyes & Pike with Swimbaits

Niagara-on-the-Lake, ON (June 7, 2018) – For years, it was a secret shared only by select guides and pros, largely borrowed from the wheelhouse of European pike and zander anglers. Domestically, In-Fisherman Editor In Chief, Doug Stange, was one of the first to demonstrate how lethal soft plastic swimbaits could …

Read More »

New LIVETARGET Atlantic Mackerel Swimbait Doesn’t “Tinker” Around

Niagara-on-the-Lake, ON (June 4, 2018) – Juvenile mackerel, known as “tinkers”, are some of the most popular live baits for pelagic saltwater species, particularly oversized striped bass. Light tackle anglers live-line tinkers around shallow rocks or subsurface ledges, casting the small mackerel overboard and letting the speedy, erratic bait do the …

Read More »

Z-Man’s Newest Ned Rig Goes Snag-Free, Radically Realistic

LADSON, SC (MAY 30, 2018) – What looks to the casual observer like the simplest jig and softbait pairing possible has actually become one of the most potent bass-catching systems ever devised. The Ned Rig, brainchild of Hall of Fame fishing writer Ned Kehde, pairs a mushroom style jighead with …

Read More »

LIVETARGET: New Colors in the Rainbow

Hot Custom Colors for an Ultra-Versatile Lure LIVETARGET’s Rainbow Smelt adds five new patterns to its bite-triggering wardrobe Niagara-on-the-Lake, ON (May 3, 2018) – Steeped in fish-catching prowess, the Rainbow Smelt Jerkbait from LIVETARGET is among the most versatile and effective lures offered by the industry’s recognized leader in anatomically precise, …

Read More »

LIVETARGET: Sardine Twitchbait Dominates

Tackle for Targeting Tremendous Tuna LIVETARGET Sardine Twitchbaits dominate oversized Blackfins Niagara-on-the-Lake, ON (April 17, 2018) – Professional angler and television personality Henry Waszczuk knows a thing or two about chasing the denizens of the briny deep. As host of Fishing the Flats & More, Waszczuk patrols the warm waters of the …

Read More »

LIVETARGET: Spring Bass Success

LIVETARGET Lures for Spring Bass Success A one-two punch of cold-water bass tips from a Bassmaster Elite Series Champion Niagara-on-the-Lake, ON (April 4, 2018) – As evidenced by the 2018 GEICO Bassmaster Classic, early spring is a challenging season to consistently find bass fishing success. Fluctuating water levels, variable temperatures …

Read More »

Z-MAN: Constructive Jack Hammering

ChatterBait® Bladed Jigs Dominate FLW Tour Event Top Finishing Bass Anglers All Credit Same Z-Man® Vibrating Jig LADSON, SC (March 2, 2018) – Pretty compelling when someone wins a bigtime bass tourney with a super cool bait off the mainstream radar. But when five of the top ten anglers single out this …

Read More »

LIVETARGET: The Goby Invasion

Take Advantage of the Goby Invasion LIVETARGET Goby Paddle Tails and Curly Tails perfectly mimic the real McCoy Niagara-on-the-Lake, ON (February 22, 2018) – Round gobies have forever altered the ecology, and the angling landscape, of the Great Lakes and connected waterbodies. Since their discovery in the St. Clair River in …

Read More »

LIVETARGET: The Bluegill Buffet

Belly up to the Bluegill Buffet LIVETARGET offers diverse solutions to the Bass + Sunfish = Success equation Niagara-on-the-Lake, ON (February 13, 2018) – Millennia of natural selection have resulted in very specific predator-prey relationships within our favorite fishing grounds, connections that contemporary anglers have learned to exploit. Yellow perch are …

Read More »

Rip, Rattle & Roll: All-Season Walleye Weaponry

Rip, Rattle & Roll: All-Season Walleye Weaponry Custom Jigs & Spins Brings Unique Sonics to Double-Duty Walleye Baits Coralville, IA (February 13, 2018) – Once upon a time, live bait ruled the walleye world. Then, about a decade ago, a significant shift started taking place. The harsh reality of Aquatic …

Read More »