Fishing Lures

The Alpha-Dog of Inshore Spinnerbaits

Z-Man’s new inshore spinnerbait employs an advanced LiveWire frame to deliver maximum underwater vibration. Everywhere you look, profusions of pinfish, mullet and other baitfish shimmer across shallow grass outcrops. Tail-scuttling shrimp scoot away like popcorn, deceptively fast in flight. Predators tail-thump in pursuit, leaving silty mushroom clouds and craters in …

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Amazingly life-like jerkbaits are sure to sting bass this spring

Fire-Up Prespawn Bass With LIVETARGET™  Amazingly life-like jerkbaits are sure to sting bass this spring Niagara-on-the-Lake, Ont. (March 23, 2020) – Spring finally approaches, and that means largemouth, smallmouth and spotted bass will be on the prowl in the weeks ahead, especially north of the Mason-Dixon Line where they will be entering …

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Z-MAN: New Color Palette

Z-Man® Expands its Inshore Color Palette Saltwater specialists break down three new cutting-edge ElaZtech® patterns Ladson, SC (November 18, 2019) – In the ocean—home to some 20,000 species of fish— something is always biting something else. It’s welcome news for anglers— and a fact that gives lure makers creative license to concoct as …

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LIVETARGET: Monster Mayhem

    Create Late-Season Monster Mayhem Capitalize on the biggest muskies and pike of the year with LIVETARGET Lures Niagara-on-the-Lake, ON (October 29, 2019) – For muskie anglers, there’s no time like late fall. The probability of boating big fish greatly increases as giants go on the prowl. With the transition …

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LIVETARGET: New ICT Erratic Shiner

LIVETARGET’s New Erratic Shiner Brings Spoon Design Into the Future Injected Core TechnologyTM (ICT) shakes-up the decades old spoon category Niagara-on-the-Lake, ON (June 28, 2019) – LIVETARGET’s new Erratic Shiner behaves like a traditional casting spoon but has the narrow profile of a common Shiner or Minnow. Featuring the company’s new Injected Core TechnologyTM (ICT), it …

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LIVETARGET: New ICT Ghost Tail Minnow

  LIVETARGET Releases New Ghost Tail Minnowwith Injected Core Technology™ (ICT) A breakthrough in lure design allows anglers to Match-the-Hatch® like never before. Niagara-on-the-Lake, ON (June 19, 2019) – LIVETARGET’s new Ghost Tail Minnowis a dropshot bait designed to mimic a thin profiled baitfish, such as a Minnow or Shiner feeding near bottom structure. …

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Z-MAN: Modern Swimbait Miracle

  Modern Swimbait Miracle Z-Man® bulks up its dynamic DieZel MinnowZ™ with new 5” and 7” sizes LADSON, SC (May 29, 2019) – It’s one of the great mysteries of our time . . . or, at least, a bit of an angling enigma: How exactly can a single swimbait can be so …

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LIVETARGET: Peel & Eat for Saltwater Species

Design Raises the Bar for Shrimp Imitating Lures Now Available LIVETARGET Fleeing Shrimp is a cocktail of profile, action & scent Niagara-on-the-Lake, ON (April 3, 2019) – Introduced at ICAST 2018, and winner of Best in Show for Saltwater Soft Lure, the LIVETARGET Fleeing Shrimp seamlessly combines a biologically precise shrimp profile and anatomy, …

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New Ultra-Realistic Swimbait

LIVETARGET Reveals Ultra-Realistic Rudd Swimbait Biologically precise anatomical features and patterns couple with biomimetic action to create a dynamic new swimbait   Niagara-on-the-Lake, ON (January 25, 2019) – With their golden sides and soft, deep-red fins, rudd are among the most important baitfish for growing oversized specimens of hard-fighting Esox and Sander. Rudd are …

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LIVETARGET: Business in the Front, Party in the Back

LIVETARGET Rocks the Mullet Unique topwater lure is all business in the front, party in the back   Niagara-on-the-Lake, ON (January 8, 2018) – Question: What do ‘80s-era rock ‘n’ rollers and saltwater predators have in common? Answer: They both love the mullet. Of course, the former is a dated hair style, and the …

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