Home / Fishing Lures

Fishing Lures

New Ultra-Realistic Swimbait

LIVETARGET Reveals Ultra-Realistic Rudd Swimbait Biologically precise anatomical features and patterns couple with biomimetic action to create a dynamic new swimbait   Niagara-on-the-Lake, ON (January 25, 2019) – With their golden sides and soft, deep-red fins, rudd are among the most important baitfish for growing oversized specimens of hard-fighting Esox and Sander. Rudd are …

Read More »

LIVETARGET: Business in the Front, Party in the Back

LIVETARGET Rocks the Mullet Unique topwater lure is all business in the front, party in the back   Niagara-on-the-Lake, ON (January 8, 2018) – Question: What do ‘80s-era rock ‘n’ rollers and saltwater predators have in common? Answer: They both love the mullet. Of course, the former is a dated hair style, and the …

Read More »

Z-MAN: Power of the Perfect Match

Power of the Perfect Match How the right jig & softbait combo can uplift your ElaZtech® game   Ladson, SC (December 7, 2018) – Holmes and Watson. Jordan and Pippen. Lennon and McCartney . . . When two complementary forces join talents, things like genius, championship performance and all-time awesome music inevitably follow. …

Read More »

LIVETARGET: New ICT Twitch Minnow

    Versatile New Soft Plastic Minnow “Breaks the Mold” LIVETARGET debuts lifelike Twitch Minnow with Injection Core Technology (ICT) Niagara-on-the-Lake, ON (December 6, 2018) – Walk the aisles of any fishing store and it can be difficult to choose a winning bait from the ocean of swimbaits and soft plastic minnows hanging …

Read More »

Pound Them with a Smaller Hammer!

Pound Them with a Smaller Hammer! A downsized LIVETARGET Golden Shiner Rattlebait is ready for hardwater Niagara-on-the-Lake, ON (October 12, 2018) – LIVETARGET Golden Shiner Rattlebaits are some of the most popular and effective multispecies lures, attracting fish and eliciting strikes throughout the year. Rip Golden Shiner rattlebaits through weeds, …

Read More »

LIVETARGET Cracks Open the Can

LIVETARGET Cracks Open the Can New Spanish Sardine Swimbait is a dead ringer for the real thing Niagara-on-the-Lake, ON (September 28, 2018) – It’s difficult to imagine a more prolific or important saltwater baitfish than the sardine; specifically, the slender, silvery-sided Spanish sardine (Sardinella aurita). Found everywhere from the Pacific to the …

Read More »

LIVETARGET Saltwater Lures STAR

  Family-friendly, conservation-minded STAR Tournament highlights angling in Florida Niagara-on-the-Lake, ON (August 20, 2018) – Saltwater fishing is a dynamic and exhilarating experience. Whether casting from shore into the pounding surf, silently poling among the mangroves, or trolling in cobalt-blue waters offshore, anglers enjoy a staggering array of opportunities to …

Read More »

Meet the 2018 ICAST Best New Freshwater Soft Lure

Artistry meets engineering in the LIVETARGET Hollow Body Craw Niagara-on-the-Lake, ON (July 19, 2018) – Create the most realistic and lethal crawfish imitation ever made. Those were the marching orders given to the progressive lure designers at LIVETARGET. They responded by cleverly synthesizing two distinct lure families – bass jigs …

Read More »

Walleyes & Pike with Swimbaits

Niagara-on-the-Lake, ON (June 7, 2018) – For years, it was a secret shared only by select guides and pros, largely borrowed from the wheelhouse of European pike and zander anglers. Domestically, In-Fisherman Editor In Chief, Doug Stange, was one of the first to demonstrate how lethal soft plastic swimbaits could …

Read More »

New LIVETARGET Atlantic Mackerel Swimbait Doesn’t “Tinker” Around

Niagara-on-the-Lake, ON (June 4, 2018) – Juvenile mackerel, known as “tinkers”, are some of the most popular live baits for pelagic saltwater species, particularly oversized striped bass. Light tackle anglers live-line tinkers around shallow rocks or subsurface ledges, casting the small mackerel overboard and letting the speedy, erratic bait do the …

Read More »