Modern Swimbait Miracle Z-Man® bulks up its dynamic DieZel MinnowZ™ with new 5” and 7” sizes LADSON, SC (May 29, 2019) – It’s one of the great mysteries of our time . . . or, at least, a bit of an angling enigma: How exactly can a single swimbait can be so …
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Design Raises the Bar for Shrimp Imitating Lures Now Available LIVETARGET Fleeing Shrimp is a cocktail of profile, action & scent Niagara-on-the-Lake, ON (April 3, 2019) – Introduced at ICAST 2018, and winner of Best in Show for Saltwater Soft Lure, the LIVETARGET Fleeing Shrimp seamlessly combines a biologically precise shrimp profile and anatomy, …
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LIVETARGET Reveals Ultra-Realistic Rudd Swimbait Biologically precise anatomical features and patterns couple with biomimetic action to create a dynamic new swimbait Niagara-on-the-Lake, ON (January 25, 2019) – With their golden sides and soft, deep-red fins, rudd are among the most important baitfish for growing oversized specimens of hard-fighting Esox and Sander. Rudd are …
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LIVETARGET Rocks the Mullet Unique topwater lure is all business in the front, party in the back Niagara-on-the-Lake, ON (January 8, 2018) – Question: What do ‘80s-era rock ‘n’ rollers and saltwater predators have in common? Answer: They both love the mullet. Of course, the former is a dated hair style, and the …
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Power of the Perfect Match How the right jig & softbait combo can uplift your ElaZtech® game Ladson, SC (December 7, 2018) – Holmes and Watson. Jordan and Pippen. Lennon and McCartney . . . When two complementary forces join talents, things like genius, championship performance and all-time awesome music inevitably follow. …
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Versatile New Soft Plastic Minnow “Breaks the Mold” LIVETARGET debuts lifelike Twitch Minnow with Injection Core Technology (ICT) Niagara-on-the-Lake, ON (December 6, 2018) – Walk the aisles of any fishing store and it can be difficult to choose a winning bait from the ocean of swimbaits and soft plastic minnows hanging …
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Pound Them with a Smaller Hammer! A downsized LIVETARGET Golden Shiner Rattlebait is ready for hardwater Niagara-on-the-Lake, ON (October 12, 2018) – LIVETARGET Golden Shiner Rattlebaits are some of the most popular and effective multispecies lures, attracting fish and eliciting strikes throughout the year. Rip Golden Shiner rattlebaits through weeds, …
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LIVETARGET Cracks Open the Can New Spanish Sardine Swimbait is a dead ringer for the real thing Niagara-on-the-Lake, ON (September 28, 2018) – It’s difficult to imagine a more prolific or important saltwater baitfish than the sardine; specifically, the slender, silvery-sided Spanish sardine (Sardinella aurita). Found everywhere from the Pacific to the …
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Family-friendly, conservation-minded STAR Tournament highlights angling in Florida Niagara-on-the-Lake, ON (August 20, 2018) – Saltwater fishing is a dynamic and exhilarating experience. Whether casting from shore into the pounding surf, silently poling among the mangroves, or trolling in cobalt-blue waters offshore, anglers enjoy a staggering array of opportunities to …
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Artistry meets engineering in the LIVETARGET Hollow Body Craw Niagara-on-the-Lake, ON (July 19, 2018) – Create the most realistic and lethal crawfish imitation ever made. Those were the marching orders given to the progressive lure designers at LIVETARGET. They responded by cleverly synthesizing two distinct lure families – bass jigs …
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Fishing Sport Show The Best in New Fishing Tackle and Lures