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Fishing Reels

Unbeatable Lines When You “Outkick Your Coverage”

New York, NY (May 29, 2018) – We’ve all been there before: the panfish trip interrupted by a giant pike; the speckled trout adventure that becomes a bull redfish circus; the after-work bass run that evolves into a battle with a mammoth flathead. All too often, these unplanned encounters with …

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AQUA-VU: Micro Management a Good Thing?

The First ‘Micro Manager’ You’ll Be Glad to Work With Aqua-Vu releases innovative new underwater camera/cable retrieval system Crosslake, MN (December 16, 2015) – With the release of a single, ingenious item, Aqua-Vu has immediately made underwater viewing exponentially easier, more convenient and ultimately more fun. Coupling leading-edge fishing reel …

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FRABILL: Pool Shark on Ice

POOL SHARK ON ICE FRABILL’S NEW BRO SERIES SPINNING COMBOS ADDRESS EVERY POSSIBLE ANGLE UNDER THE ICE Plano, IL (October 21, 2015) – Picture ice fishing front man, Brian “Bro” Brosdahl swaggering into a pool hall – a surreal visual to say the least. Where the veteran billiard jockey would …

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FRABILL: The Second Greatest Tool on Earth

THE SECOND GREATEST TOOL ON EARTH FRABILL’S NEW BRO SERIES SPINNING REEL PUTS THE POWER IN YOUR PAWS Plano, IL (September 29, 2015) – It’s often said that the greatest tool on earth is the human hand. Impossible to disagree, aside from maybe a numbed, frostbitten paw that can’t thread line …

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NEW GEAR: Fishing with Physical Limitations

NEW TECHNOLOGY OFFERS UTMOST IN FLEXIBILITY, PERFORMANCE FOR ANGLERS WITH PHYSICAL LIMITATIONS The M-POW-R REEL®, now paired with the innovative and versatile M-POW-R Harness, gives anglers with physical limitations even more angling options Brainerd, MN (June 16, 2015) – Through years of research and development and advice from such angling …

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FRABILL: Tops on Ice

FRABILL TOPS ON ICE RECENT SURVEY SAYS CONSUMERS CHOOSE FRABILL ICE COMBOS AND TIP-UPS MORE THAN ANY OTHER BRAND Plano, IL (March 3, 2015) – Southwick Associates, the nation’s premier outdoors market research firm, has announced the fishing brands anglers purchased most frequently in 2014. Results were compiled from the …

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FRABILL: Already Famous 371 Now Combo-ized

A FLIPPIN’ SWEET ICE COMBO STRAIGHT LINE 371 BRO SERIES COMBO FURTHER LEGITIMIZES FRABILL’S HOTTEST HARDWATER PRESENTATION   Plano, IL (December 2, 2014) – Big breakthroughs in fishing these days are as rare as a bona fide 3-pound crappie. In many ways, flippin’ for bass—a tactic first exposed when Dee …

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FRABILL: Great Combos, Great Values

CHOOSE YOUR WEAPONS BATTERY OF NEW FRABILL ICE COMBOS COVER EVERY ASPECT OF PREFERENCE, PRICE AND PERFORMANCE Plano, IL (November 17, 2014) – A Norseman of the Viking Age made his living raiding and pillaging, and his weapons were the tools of his trade. Battle brought these fearless men together, …

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Straight Line Ice Fishing Reel

Years ago, when the greatest sticks on the ice cracked the tight-lipped panfish nut, it created a virtual pressure heave across the Ice Belt, opening up a new world of ice fishing. Almost immediately, savvy ice anglers began tweaking their gear to eliminate jig spin, learning firsthand from underwater cameras …

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Shimanos new Chronarch CI4+

The Chronarch you know and love just got lightyears better. CI4+, a new carbon material, is all over this reel, making it corrosion-proof, light and freaky strong. Relying on ‘inner friction’ to provide consistent brake force with its new SVS Infinity braking system, along with a lightweight, sensitive platform with …

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