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Fishing Rods

ICAST: MOJO JIG Revealed

Got the Butterflies? Get the Net. St. Croix’s new saltwater-strong Mojo Jig conducts the flight of the butterfly Park Falls, WI (June 8, 2017) – The fiercest fish come from the fathoms. There might be nastier fighters in a Jules Verne league – three miles a measure – but for …

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St. Croix Rod: Taming the Seven Seas

Midwestern Rod-Builder Tames the Seven Seas New St. Croix Legend Surf sets high-water mark for surf casters Park Falls, WI (January 11, 2016) – What do a little town nestled in the big woods of Wisconsin and the salty seas have in common? Waves. St. Croix Rod – a storied, …

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St. Croix Rod: Mojo Cat? Uh-huh…

St. Croix Reveals New High Performance Catfish Rods Elite-class Mojo Cat rods legitimize the pursuit of monster catfish Park Falls, WI (November 13, 2015) – Mark Twain had it right all along. Giant whiskered whales really do haunt America’s waterways. Although Twain’s account of “a Mississippi catfish of more than …

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FRABILL: Pool Shark on Ice

POOL SHARK ON ICE FRABILL’S NEW BRO SERIES SPINNING COMBOS ADDRESS EVERY POSSIBLE ANGLE UNDER THE ICE Plano, IL (October 21, 2015) – Picture ice fishing front man, Brian “Bro” Brosdahl swaggering into a pool hall – a surreal visual to say the least. Where the veteran billiard jockey would …

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St. Croix Rod: Fish Quietly and Carry a Short Stick

Fish Quietly and Carry a Short Stick St. Croix Adds 18″ Rod to the Avid Glass Ice Series Park Falls, WI (October 2, 2015) – You’re hunkered over a 4-inch hole, one hand shielding the glare of the sun, the other clutching your new 18-inch St. Croix Avid Glass. Your …

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Full Disclosure: St. Croix Legend Elite

57 New Legend Elites: A Benchmark Rod Series Made Even Better St. Croix makes “the best” even better by overhauling flagship freshwater rod series Park Falls, WI (July 6, 2015) – In 1957, automotive engineer Ed Cole created Chevrolet’s now classic car design. Also in ‘57, American guitar manufacturer Fender moved …

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St. Croix Rod Engineers Super Weapons

Wisconsin Engineers Super Weapons: St. Croix Legend Elite Musky New Legend Elite Musky series are must-haves for marathon musky fishing   Park Falls, WI (June 11, 2015) – If ever a Skunkworks or black budget project existed for musky fishing, this is it. Declassified at the Chicago Muskie Expo, meet …

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St. Croix Rod: Avid Angler’s Wonder Rod

The Avid Angler’s Wonder Rod St. Croix’s Avid X earns seasoned veteran status in the year of its birth. Park Falls, WI (March 11, 2015) – By the time he was 4 years old, chess prodigy Samual Reshevsky was making the ultimate checkmate commonplace; a few short years later he …

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St. Croix Rod: Have Rod, Will Travel

This Rod’s Gone to Pieces… Again St. Croix adds two new affordable, gamefish-grade Triumph Travel rods Park Falls, WI (February 25, 2015) – It doesn’t take much to grab the attention of a fanatical angler. Sometimes, it’s as simple as pulling into a roadside park along the shore of a …

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FRABILL: Already Famous 371 Now Combo-ized

A FLIPPIN’ SWEET ICE COMBO STRAIGHT LINE 371 BRO SERIES COMBO FURTHER LEGITIMIZES FRABILL’S HOTTEST HARDWATER PRESENTATION   Plano, IL (December 2, 2014) – Big breakthroughs in fishing these days are as rare as a bona fide 3-pound crappie. In many ways, flippin’ for bass—a tactic first exposed when Dee …

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